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As an entrepreneurial person you want to build a brand identity as a way to communicate with the world, to differentiate yourself from your competition, and to create a brand experience that encourages people to engage with you. The knowledge of who you are, what you are good at and what your main character traits are is important for your career and also for the organisation's development. In this masterclass, we welcome Prof. Marc Sasserath, to reflect on brand identity and its power in storytelling as a framework and guiding principle for personal development.