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As Jeff Bezos says: “Your brand is what other people say about you when you’re not in the room.” Your brand is your reputation, your story to motivate people and to achieve your goal, which is to come across as trustworthy, knowledgeable and reliable. Join this masterclass "The art of personal branding", led by Prof. Marc Sasserath, to reflect on brand identity and its power in storytelling as a framework and guiding principle for personal development.